Monday, July 30, 2012

If you must buy bottled water, look for this on the bottle

I am a huge fan of drinking water, but not a huge fan of plastic water bottles. Sure, I recycle all the cans and bottles that my family uses, but why even make plastic bottles at all?

A few months ago I voted on some artwork for Icicles Premium Frozen Yogurt - they were choosing a design for a new product - bottled water. We love Icicles and go there all the time because the store is just down the street from us, so I choose the label I liked best. I had no idea that I would actually be the one randomly chosen to win a $50 gift card and an entire case of the new bottled water.

I was happy about the gift card, but not too excited about a case of bottled water. I try my best not to purchase plastic bottles. At least I will recycle the bottles and the water tastes pretty good.

When I opened the case of water, I noticed something different about the bottles. They looked different and they felt different. It wasn't just the shape of the bottle, which by the way fits very nicely in your hand, but it was the feel of the plastic. Then I looked closely at the bottle.

So this is why it feels so good in my hand ...

The bottle is made from 100% recycled plastic. Unlike other plastic bottles of water that have a recycle symbol someplace small and out of sight, these bottles show it proudly. Not to mention the bright green background telling you that the bottle is made from recycled plastic.

Wait, that's not all, the bottle even says this

This means that all those plastic bottles we recycle were used to make this bottle. RPET stands for Recycled  Polyethylene terephthalate and the amount of energy saved making bottles from RPET is amazing. Aside from not filling landfills, bottles made from 100% RPET can reduce the carbon footprint by 65% compared to non-recycled plastic bottles.

So, if you must buy bottled water (and I know sometimes it can't be helped) look for 100% RPET on the bottle and always recycle your plastic bottles. 100% RPET is the eco-friendly way to drink bottled water and I applaud Icicles for doing their part in keeping the planet green.

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